Pureology has pioneered the clean beauty movement, with a simple but powerful idea: to create the very best products for colour-treated hair. With ZeroSulfate shampoos and 100% vegan formulas, their signature aromatherapy fragrances give every Pureology user an indulgent experience while protecting their haircolour. All bottles are 100% recyclable, and are made from 95% post-consumer recycled materials.