{"product_id":"paul-mitchell-platinum-plus-deep-violet-shampoo-300ml","title":"Paul Mitchell Platinum Plus Deep Violet Shampoo 300ml","description":"\u003cp data-start=\"124\" data-end=\"187\"\u003e\u003cstrong data-start=\"124\" data-end=\"187\"\u003eViolet Shampoo for Blonde, Highlighted, Grey or Silver Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"189\" data-end=\"493\"\u003eKeep blonde tones bright and brass-free with Paul Mitchell Platinum Plus Deep Violet Shampoo, a professional deep violet shampoo specially formulated for blonde, highlighted, grey, or silver hair. This colour-enhancing formula helps neutralize unwanted yellow tones while leaving hair fresh, luminous, and revitalized.\u003c\/p\u003e\n\u003ch3 data-start=\"673\" data-end=\"688\"\u003eHair Type\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"689\" data-end=\"806\"\u003eIdeal for blonde, highlighted, grey, or silver hair.\u003c\/li\u003e\n\u003cli data-start=\"689\" data-end=\"806\"\u003eSuitable for maintaining cool-toned, bright blonde shades.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"813\" data-end=\"828\"\u003eFragrance\u003c\/h3\u003e\n\u003cp data-start=\"829\" data-end=\"918\"\u003eRefreshing cucumber melon scent with soft floral notes for a clean, uplifting experience.\u003c\/p\u003e\n\u003ch3 data-start=\"925\" data-end=\"954\"\u003eKey Features \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"955\" data-end=\"1270\"\u003eViolet toning formula helps neutralize brassy, yellow tones.\u003c\/li\u003e\n\u003cli data-start=\"955\" data-end=\"1270\"\u003eEnhances brightness and clarity of blonde, grey, and silver hair.\u003c\/li\u003e\n\u003cli data-start=\"955\" data-end=\"1270\"\u003eLeaves hair fresh, clean, and radiant.\u003c\/li\u003e\n\u003cli data-start=\"955\" data-end=\"1270\"\u003eProfessional salon-quality formula for at-home toning maintenance.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1480\" data-end=\"1496\"\u003eHow to Use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"1497\" data-end=\"1728\"\u003eMassage into wet hair and work into a rich lather.\u003c\/li\u003e\n\u003cli data-start=\"1497\" data-end=\"1728\"\u003eLeave on hair for 1–5 minutes, depending on desired toning effect.\u003c\/li\u003e\n\u003cli data-start=\"1497\" data-end=\"1728\"\u003eRinse thoroughly and wash hands after use.\u003c\/li\u003e\n\u003cli data-start=\"1497\" data-end=\"1728\"\u003eFollow with Platinum Blonde Violet Conditioner for best results.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":67787628183715,"sku":"PPS-300","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9859\/4979\/files\/000-2026-10-27T183049.619.png?v=1793086268","url":"https:\/\/www.haircareworks.com.au\/products\/paul-mitchell-platinum-plus-deep-violet-shampoo-300ml","provider":"Haircare Works","version":"1.0","type":"link"}